While it’s common knowledge that online businesses benefit from SEO, many brick-and-mortar store owners question its relevance to their operations. As an agency owner, you may wonder how you can assure physical store owners that SEO is just as important to them as it is to fully online businesses.
Let’s explore why SEO is essential for brick-and-mortar establishments and how you can effectively communicate its value to your clients, using tips from our outsource digital marketing company team.
Local SEO Unpacked
For physical stores, local SEO helps them rank higher in search engine results pages (SERPs) when potential customers in their vicinity search for related products or services.
One of the key components of local SEO is ensuring consistency in NAP (Name, Address, Phone number) across all online platforms. This consistency builds trust with search engines and enhances a store’s visibility to local customers.
It also involves optimising website content with location-specific keywords, creating localised landing pages, and acquiring backlinks from local directories and websites.
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Local Pages
Creating dedicated local pages on a store’s website is a powerful local SEO tactic. These pages serve as virtual storefronts, providing valuable information to potential customers and improving the store’s online visibility.
Local pages should include essential details such as the store’s address, contact information, business hours, and directions. Incorporating location-specific keywords into the page’s content helps boost its relevance in local searches.
Local pages offer an opportunity to showcase customer reviews, which significantly influence purchasing decisions.
Google Business Profiles
A well-optimised GMB profile ensures that the store appears prominently in local search results and on Google Maps. Optimising a GMB profile involves providing accurate business information, selecting relevant categories, and regularly updating posts and photos. Leveraging GMB features such as Google Posts, Q&A, and messaging helps engage with potential customers and drive more traffic to the store.
Now that you know how to explain to in-person clients with physical stores how SEO can still help them boost foot traffic and sales, it’s time to close the deal and get to work on their SEO strategies. If you need help, take a closer look at our outsource digital marketing company’s SEO packages.
